Blue Ocean Strategy (Expanded edition)

The international marketing phenomenon curated into a new expanded edition, Blue Ocean Strategy redefines how companies think about growth and competition. W. Chan Kim and Renée Mauborgne present a visionary framework for escaping saturated markets by creating “blue oceans”—spaces with untapped demand and minimal rivalry. This edition adds fresh case studies and refined visual tools to help marketers craft strategies that diminish price wars and elevate value innovation. Thought-provoking, bold, and transformational, this book is a blueprint for ambitious leaders determined to carve new market frontiers.

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The international marketing phenomenon curated into a new expanded edition, Blue Ocean Strategy redefines how companies think about growth and competition. W. Chan Kim and Renée Mauborgne present a visionary framework for escaping saturated markets by creating “blue oceans”—spaces with untapped demand and minimal rivalry. This edition adds fresh case studies and refined visual tools to help marketers craft strategies that diminish price wars and elevate value innovation. Thought-provoking, bold, and transformational, this book is a blueprint for ambitious leaders determined to carve new market frontiers.

Blue Ocean Strategy (Expanded edition)

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The international marketing phenomenon curated into a new expanded edition, Blue Ocean Strategy redefines how companies think about growth and competition. W. Chan Kim and Renée Mauborgne present a visionary framework for escaping saturated markets by creating “blue oceans”—spaces with untapped demand and minimal rivalry. This edition adds fresh case studies and refined visual tools to help marketers craft strategies that diminish price wars and elevate value innovation. Thought-provoking, bold, and transformational, this book is a blueprint for ambitious leaders determined to carve new market frontiers.