Gap Selling: Getting the Customer to “Yes” — How Problem-Centric Selling Increases Sales by Overcoming Objections, Closing and Price by Keenan

Keenan introduces problem-centric selling—a paradigm that starts by identifying and diagnosing a customer’s current-ideal gap. By understanding pains and quantifying benefits, he teaches how to structure conversations to build urgency and value. This straightforward, modern method helps sellers move from features to impact, close more deals, and earn more trust. Ideal for B2B reps and solution-driven sales professionals.

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Keenan introduces problem-centric selling—a paradigm that starts by identifying and diagnosing a customer’s current-ideal gap. By understanding pains and quantifying benefits, he teaches how to structure conversations to build urgency and value. This straightforward, modern method helps sellers move from features to impact, close more deals, and earn more trust. Ideal for B2B reps and solution-driven sales professionals.

Gap Selling: Getting the Customer to “Yes” — How Problem-Centric Selling Increases Sales by Overcoming Objections, Closing and Price by Keenan

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Keenan introduces problem-centric selling—a paradigm that starts by identifying and diagnosing a customer’s current-ideal gap. By understanding pains and quantifying benefits, he teaches how to structure conversations to build urgency and value. This straightforward, modern method helps sellers move from features to impact, close more deals, and earn more trust. Ideal for B2B reps and solution-driven sales professionals.