Go to Market Strategy by Lawrence G. Friedman

This authoritative guide explains how companies successfully launch products into competitive markets using positioning, channel strategy, and sales planning. Friedman walks through frameworks for pricing, competitor analysis, and go-to-market execution with case studies across tech, manufacturing, and consumer goods. It’s a must-read blueprint for product leaders, marketers, and entrepreneurs planning launches.

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This authoritative guide explains how companies successfully launch products into competitive markets using positioning, channel strategy, and sales planning. Friedman walks through frameworks for pricing, competitor analysis, and go-to-market execution with case studies across tech, manufacturing, and consumer goods. It’s a must-read blueprint for product leaders, marketers, and entrepreneurs planning launches.

Go to Market Strategy by Lawrence G. Friedman

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This authoritative guide explains how companies successfully launch products into competitive markets using positioning, channel strategy, and sales planning. Friedman walks through frameworks for pricing, competitor analysis, and go-to-market execution with case studies across tech, manufacturing, and consumer goods. It’s a must-read blueprint for product leaders, marketers, and entrepreneurs planning launches.