Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty

Advertising legend John Hegarty shares his creative philosophy in this compelling memoir-manual hybrid. He describes iconic campaigns for Pepsi, Audi, and Levi’s while explaining how bold ideas, simplicity, and wit elevate advertising from functional to magical. Story-rich and insightful, the book serves as motivation and guide for both aspiring creatives and veteran advertisers.

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Advertising legend John Hegarty shares his creative philosophy in this compelling memoir-manual hybrid. He describes iconic campaigns for Pepsi, Audi, and Levi’s while explaining how bold ideas, simplicity, and wit elevate advertising from functional to magical. Story-rich and insightful, the book serves as motivation and guide for both aspiring creatives and veteran advertisers.

Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty

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Advertising legend John Hegarty shares his creative philosophy in this compelling memoir-manual hybrid. He describes iconic campaigns for Pepsi, Audi, and Levi’s while explaining how bold ideas, simplicity, and wit elevate advertising from functional to magical. Story-rich and insightful, the book serves as motivation and guide for both aspiring creatives and veteran advertisers.