How Brands Grow: What Marketers Don’t Know by Byron Sharp

Based on decades of research at the Ehrenberg-Bass Institute, Byron Sharp’s book challenges marketing myths and advocates evidence-based growth. It emphasizes reaching all buyers (not just loyal ones), standing out mentally, and ensuring physical availability. Written with humor and clarity, this is a must-read for anyone ready to challenge conventional wisdom and build brands that truly grow.

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Based on decades of research at the Ehrenberg-Bass Institute, Byron Sharp’s book challenges marketing myths and advocates evidence-based growth. It emphasizes reaching all buyers (not just loyal ones), standing out mentally, and ensuring physical availability. Written with humor and clarity, this is a must-read for anyone ready to challenge conventional wisdom and build brands that truly grow.

How Brands Grow: What Marketers Don’t Know by Byron Sharp

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Based on decades of research at the Ehrenberg-Bass Institute, Byron Sharp’s book challenges marketing myths and advocates evidence-based growth. It emphasizes reaching all buyers (not just loyal ones), standing out mentally, and ensuring physical availability. Written with humor and clarity, this is a must-read for anyone ready to challenge conventional wisdom and build brands that truly grow.