How to Write Copy That Sells: The Step‑By‑Step System for More Sales, to More Customers, More Often by Ray Edwards

In this comprehensive copywriting manual, Ray Edwards shares the proven PASTOR framework to persuade through headlines, body copy, and calls to action. With examples from emails, ads, and sales pages, he shows how to build meaningful reader relationships and drive action. Ideal for entrepreneurs, writers, and small business owners who need to sell with clarity and consistency.

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In this comprehensive copywriting manual, Ray Edwards shares the proven PASTOR framework to persuade through headlines, body copy, and calls to action. With examples from emails, ads, and sales pages, he shows how to build meaningful reader relationships and drive action. Ideal for entrepreneurs, writers, and small business owners who need to sell with clarity and consistency.

How to Write Copy That Sells: The Step‑By‑Step System for More Sales, to More Customers, More Often by Ray Edwards

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In this comprehensive copywriting manual, Ray Edwards shares the proven PASTOR framework to persuade through headlines, body copy, and calls to action. With examples from emails, ads, and sales pages, he shows how to build meaningful reader relationships and drive action. Ideal for entrepreneurs, writers, and small business owners who need to sell with clarity and consistency.