INSPIRED: How to Create Products Customers Love by Marty Cagan

Tech visionary Marty Cagan explains how today’s most successful companies design breakthrough products through discovery, empowered teams, and experimentation. INSPIRED chronicles real-world strategies for ideation, prototyping, and product-market fit. It’s a must-read for product managers, UX designers, and innovators who want to build products that users adore—and companies can scale.

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Tech visionary Marty Cagan explains how today’s most successful companies design breakthrough products through discovery, empowered teams, and experimentation. INSPIRED chronicles real-world strategies for ideation, prototyping, and product-market fit. It’s a must-read for product managers, UX designers, and innovators who want to build products that users adore—and companies can scale.

INSPIRED: How to Create Products Customers Love by Marty Cagan

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Tech visionary Marty Cagan explains how today’s most successful companies design breakthrough products through discovery, empowered teams, and experimentation. INSPIRED chronicles real-world strategies for ideation, prototyping, and product-market fit. It’s a must-read for product managers, UX designers, and innovators who want to build products that users adore—and companies can scale.