Marketing 3.0 by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

This volume champions values-driven marketing—connecting authentically with consumers who expect brands to stand for something deeper. Kotler and his partners explain how to harness emotional intelligence in campaigns, using social media and storytelling to build trust and create shared missions. Inspiring and practical, it’s ideal for brands with values that resonate beyond product benefits.

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This volume champions values-driven marketing—connecting authentically with consumers who expect brands to stand for something deeper. Kotler and his partners explain how to harness emotional intelligence in campaigns, using social media and storytelling to build trust and create shared missions. Inspiring and practical, it’s ideal for brands with values that resonate beyond product benefits.

Marketing 3.0 by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

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This volume champions values-driven marketing—connecting authentically with consumers who expect brands to stand for something deeper. Kotler and his partners explain how to harness emotional intelligence in campaigns, using social media and storytelling to build trust and create shared missions. Inspiring and practical, it’s ideal for brands with values that resonate beyond product benefits.