Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

A definitive guide to blending online and offline marketing effectively, Marketing 4.0 outlines how connected consumers interact across multiple channels. The authors provide frameworks for awareness, engagement, purchase, and loyalty in a digital era, with real-world models from companies bridging traditional techniques and digital innovation. Ideal for marketers navigating the transition to a holistic customer experience.

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A definitive guide to blending online and offline marketing effectively, Marketing 4.0 outlines how connected consumers interact across multiple channels. The authors provide frameworks for awareness, engagement, purchase, and loyalty in a digital era, with real-world models from companies bridging traditional techniques and digital innovation. Ideal for marketers navigating the transition to a holistic customer experience.

Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

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A definitive guide to blending online and offline marketing effectively, Marketing 4.0 outlines how connected consumers interact across multiple channels. The authors provide frameworks for awareness, engagement, purchase, and loyalty in a digital era, with real-world models from companies bridging traditional techniques and digital innovation. Ideal for marketers navigating the transition to a holistic customer experience.