Marketing 15.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

Here Kotler and his co-authors project how marketing and technology converge toward human-centric solutions. The book covers AI, blockchain, and smart environments, stressing ethical design and purpose-driven campaigns. Designed for brands that want to harness tech responsibly, it balances innovation with empathy and cultural relevance, pointing the way to the future of humanity-first marketing.

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Here Kotler and his co-authors project how marketing and technology converge toward human-centric solutions. The book covers AI, blockchain, and smart environments, stressing ethical design and purpose-driven campaigns. Designed for brands that want to harness tech responsibly, it balances innovation with empathy and cultural relevance, pointing the way to the future of humanity-first marketing.

Marketing 15.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

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Here Kotler and his co-authors project how marketing and technology converge toward human-centric solutions. The book covers AI, blockchain, and smart environments, stressing ethical design and purpose-driven campaigns. Designed for brands that want to harness tech responsibly, it balances innovation with empathy and cultural relevance, pointing the way to the future of humanity-first marketing.