Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

This new installment in Kotler’s iconic series dives into immersive marketing—using AR, VR, AI, and mixed reality to build deeper customer engagement. It highlights experiential strategies that captivate senses, foster emotional connections, and build relationships in digital and physical spaces. Forward-looking and filled with cutting-edge campaigns, it’s essential reading for innovators ready to lead immersive brand experiences.

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This new installment in Kotler’s iconic series dives into immersive marketing—using AR, VR, AI, and mixed reality to build deeper customer engagement. It highlights experiential strategies that captivate senses, foster emotional connections, and build relationships in digital and physical spaces. Forward-looking and filled with cutting-edge campaigns, it’s essential reading for innovators ready to lead immersive brand experiences.

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

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This new installment in Kotler’s iconic series dives into immersive marketing—using AR, VR, AI, and mixed reality to build deeper customer engagement. It highlights experiential strategies that captivate senses, foster emotional connections, and build relationships in digital and physical spaces. Forward-looking and filled with cutting-edge campaigns, it’s essential reading for innovators ready to lead immersive brand experiences.