Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L. Winston

modeling using Excel, this hands-on guide is your next best friend. Wayne Winston shows how to analyze campaign performance, forecast sales, optimize price and promotion, and segment customers—all with realistic data sets. Designed for Excel users, it provides formulas and templates to help marketers and analysts make data-driven decisions while building practical skills.

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modeling using Excel, this hands-on guide is your next best friend. Wayne Winston shows how to analyze campaign performance, forecast sales, optimize price and promotion, and segment customers—all with realistic data sets. Designed for Excel users, it provides formulas and templates to help marketers and analysts make data-driven decisions while building practical skills.

Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L. Winston

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modeling using Excel, this hands-on guide is your next best friend. Wayne Winston shows how to analyze campaign performance, forecast sales, optimize price and promotion, and segment customers—all with realistic data sets. Designed for Excel users, it provides formulas and templates to help marketers and analysts make data-driven decisions while building practical skills.