Marketing-Driven Revenue Growth: A Guide to Organic Growth by Donald R. Lehmann & Scott Sanderude

Lehmann and Sanderude show how real revenue growth starts with marketing that prioritizes customer needs and long-term value. The book breaks down how to build brand positioning, create effective messaging, and lead with content that leads to organic demand. Promising practical strategies and case examples, this is a must-have for business leaders and marketers wanting to grow sustainably without costly paid campaigns.

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Lehmann and Sanderude show how real revenue growth starts with marketing that prioritizes customer needs and long-term value. The book breaks down how to build brand positioning, create effective messaging, and lead with content that leads to organic demand. Promising practical strategies and case examples, this is a must-have for business leaders and marketers wanting to grow sustainably without costly paid campaigns.

Marketing-Driven Revenue Growth: A Guide to Organic Growth by Donald R. Lehmann & Scott Sanderude

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Lehmann and Sanderude show how real revenue growth starts with marketing that prioritizes customer needs and long-term value. The book breaks down how to build brand positioning, create effective messaging, and lead with content that leads to organic demand. Promising practical strategies and case examples, this is a must-have for business leaders and marketers wanting to grow sustainably without costly paid campaigns.