Marketing Research: An Applied Orientation by Naresh K. Malhotra & Satyabhusan Dash

This thorough textbook offers an in-depth look at the principles and practices of marketing research. From designing surveys to analyzing data through statistical software, it covers each phase of the research process with clarity and rigor. Richly illustrated with case studies and examples, it is ideal for graduate students, academic courses, or professionals conducting market insights or consumer behavior studies.

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This thorough textbook offers an in-depth look at the principles and practices of marketing research. From designing surveys to analyzing data through statistical software, it covers each phase of the research process with clarity and rigor. Richly illustrated with case studies and examples, it is ideal for graduate students, academic courses, or professionals conducting market insights or consumer behavior studies.

Marketing Research: An Applied Orientation by Naresh K. Malhotra & Satyabhusan Dash

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This thorough textbook offers an in-depth look at the principles and practices of marketing research. From designing surveys to analyzing data through statistical software, it covers each phase of the research process with clarity and rigor. Richly illustrated with case studies and examples, it is ideal for graduate students, academic courses, or professionals conducting market insights or consumer behavior studies.