Positioning: The Battle for Your Mind by Al Ries & Jack Trout

This marketing classic introduced a revolutionary idea and sparked an industry shift. In Positioning, Al Ries and Jack Trout teach that success begins with the mind—not the product. They emphasize owning a unique place in the customer’s perception by simplifying your message and leaning into differentiation. Filled with case examples, memorable phrases, and tactical maneuvers, this book remains a go-to guide for those determined to break through the noise and establish a clear, lasting identity in crowded markets.

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This marketing classic introduced a revolutionary idea and sparked an industry shift. In Positioning, Al Ries and Jack Trout teach that success begins with the mind—not the product. They emphasize owning a unique place in the customer’s perception by simplifying your message and leaning into differentiation. Filled with case examples, memorable phrases, and tactical maneuvers, this book remains a go-to guide for those determined to break through the noise and establish a clear, lasting identity in crowded markets.

Positioning: The Battle for Your Mind by Al Ries & Jack Trout

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This marketing classic introduced a revolutionary idea and sparked an industry shift. In Positioning, Al Ries and Jack Trout teach that success begins with the mind—not the product. They emphasize owning a unique place in the customer’s perception by simplifying your message and leaning into differentiation. Filled with case examples, memorable phrases, and tactical maneuvers, this book remains a go-to guide for those determined to break through the noise and establish a clear, lasting identity in crowded markets.