Predicting Market Success by Roberta M. Witty

In a business environment where innovation often falters, Roberta Witty offers reassurance through science-backed insight. Predicting Market Success helps readers understand market potential before spending resources blindly. By combining consumer psychology, research techniques, and risk assessment, Witty provides a playbook for anticipating audience demand and refining offerings from concept to launch. This is essential reading for product managers, strategists, and analysts who want to mitigate risk and boost the odds of meaningful outcomes.

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In a business environment where innovation often falters, Roberta Witty offers reassurance through science-backed insight. Predicting Market Success helps readers understand market potential before spending resources blindly. By combining consumer psychology, research techniques, and risk assessment, Witty provides a playbook for anticipating audience demand and refining offerings from concept to launch. This is essential reading for product managers, strategists, and analysts who want to mitigate risk and boost the odds of meaningful outcomes.

Predicting Market Success by Roberta M. Witty

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In a business environment where innovation often falters, Roberta Witty offers reassurance through science-backed insight. Predicting Market Success helps readers understand market potential before spending resources blindly. By combining consumer psychology, research techniques, and risk assessment, Witty provides a playbook for anticipating audience demand and refining offerings from concept to launch. This is essential reading for product managers, strategists, and analysts who want to mitigate risk and boost the odds of meaningful outcomes.