Predictive Marketing by Omer Artun & Dominique Levin

This forward-looking guide explores how predictive analytics and machine learning are transforming modern marketing. In Predictive Marketing, Omer Artun and Dominique Levin outline real-world frameworks that help brands identify high-value leads, personalize communications at scale, and measure campaign success before launching. They emphasize testing, accountability, and continuous optimization, illustrating their points with real cases from retail, finance, and tech. For marketers ready to leverage data, this is the book to help you make informed, proactive decisions.

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This forward-looking guide explores how predictive analytics and machine learning are transforming modern marketing. In Predictive Marketing, Omer Artun and Dominique Levin outline real-world frameworks that help brands identify high-value leads, personalize communications at scale, and measure campaign success before launching. They emphasize testing, accountability, and continuous optimization, illustrating their points with real cases from retail, finance, and tech. For marketers ready to leverage data, this is the book to help you make informed, proactive decisions.

Predictive Marketing by Omer Artun & Dominique Levin

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This forward-looking guide explores how predictive analytics and machine learning are transforming modern marketing. In Predictive Marketing, Omer Artun and Dominique Levin outline real-world frameworks that help brands identify high-value leads, personalize communications at scale, and measure campaign success before launching. They emphasize testing, accountability, and continuous optimization, illustrating their points with real cases from retail, finance, and tech. For marketers ready to leverage data, this is the book to help you make informed, proactive decisions.