The Buying Brain by A.K. Pradeep

Merging neuroscience with marketing, A.K. Pradeep’s The Buying Brain dives into the hidden drivers of consumer behavior. The narrative reveals how emotions, memory, and subconscious patterns shape decisions long before shoppers act. Through entertaining studies and real-world examples—ranging from supermarket arrangements to retail design—readers learn how to ethically use neuroscience to improve brand messaging and user experience. This is a must-read for marketers, UX designers, or anyone curious about what our brains do behind the scenes.

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Merging neuroscience with marketing, A.K. Pradeep’s The Buying Brain dives into the hidden drivers of consumer behavior. The narrative reveals how emotions, memory, and subconscious patterns shape decisions long before shoppers act. Through entertaining studies and real-world examples—ranging from supermarket arrangements to retail design—readers learn how to ethically use neuroscience to improve brand messaging and user experience. This is a must-read for marketers, UX designers, or anyone curious about what our brains do behind the scenes.

The Buying Brain by A.K. Pradeep

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Merging neuroscience with marketing, A.K. Pradeep’s The Buying Brain dives into the hidden drivers of consumer behavior. The narrative reveals how emotions, memory, and subconscious patterns shape decisions long before shoppers act. Through entertaining studies and real-world examples—ranging from supermarket arrangements to retail design—readers learn how to ethically use neuroscience to improve brand messaging and user experience. This is a must-read for marketers, UX designers, or anyone curious about what our brains do behind the scenes.