The 22 Immutable Laws of Branding by Al Ries & Laura Ries

Al and Laura Ries deliver an engaging manifesto that reveals the unshakeable principles behind memorable brands. From the importance of being first to the pitfalls of brand extensions, The 22 Immutable Laws of Branding distills decades of marketing wisdom into fundamental truths. The Ries duo illustrates each law with compelling cases and clear explanations, making this not just a theory book but a guide tool—one that helps businesses and marketers protect their reputations and sharpen their brand strategies.

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Al and Laura Ries deliver an engaging manifesto that reveals the unshakeable principles behind memorable brands. From the importance of being first to the pitfalls of brand extensions, The 22 Immutable Laws of Branding distills decades of marketing wisdom into fundamental truths. The Ries duo illustrates each law with compelling cases and clear explanations, making this not just a theory book but a guide tool—one that helps businesses and marketers protect their reputations and sharpen their brand strategies.

The 22 Immutable Laws of Branding by Al Ries & Laura Ries

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Al and Laura Ries deliver an engaging manifesto that reveals the unshakeable principles behind memorable brands. From the importance of being first to the pitfalls of brand extensions, The 22 Immutable Laws of Branding distills decades of marketing wisdom into fundamental truths. The Ries duo illustrates each law with compelling cases and clear explanations, making this not just a theory book but a guide tool—one that helps businesses and marketers protect their reputations and sharpen their brand strategies.