This Is Marketing by Seth Godin

With his characteristic blend of insight and heart, Seth Godin’s This Is Marketing redefines what true marketing means in today’s world. Instead of manipulation, the goal is empathy—finding small, passionate audiences and creating change through authenticity, trust, and real value. Godin weaves in anecdotes, philosophy, and practical guidance, challenging readers to ask hard questions like “What change do I want to make?” and “Who do I serve?” This compelling and reflective book is a must-read for anyone interested in marketing with purpose.

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With his characteristic blend of insight and heart, Seth Godin’s This Is Marketing redefines what true marketing means in today’s world. Instead of manipulation, the goal is empathy—finding small, passionate audiences and creating change through authenticity, trust, and real value. Godin weaves in anecdotes, philosophy, and practical guidance, challenging readers to ask hard questions like “What change do I want to make?” and “Who do I serve?” This compelling and reflective book is a must-read for anyone interested in marketing with purpose.

This Is Marketing by Seth Godin

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With his characteristic blend of insight and heart, Seth Godin’s This Is Marketing redefines what true marketing means in today’s world. Instead of manipulation, the goal is empathy—finding small, passionate audiences and creating change through authenticity, trust, and real value. Godin weaves in anecdotes, philosophy, and practical guidance, challenging readers to ask hard questions like “What change do I want to make?” and “Who do I serve?” This compelling and reflective book is a must-read for anyone interested in marketing with purpose.