AI‑Driven Marketing: Harnessing Artificial Intelligence to Personalize Customer Experiences by Karen Noil

In the age of automation, marketing has evolved—and AI‑Driven Marketing offers a roadmap to stay ahead. Karen Noil explores how artificial intelligence is transforming everything from customer service to ad targeting. Through clear examples and case studies, she shows how marketers can use AI to better understand behavior, create personalized experiences, and increase conversion rates. The book balances tech and strategy, making it accessible to non-technical readers while still offering valuable insights for data-savvy professionals.

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In the age of automation, marketing has evolved—and AI‑Driven Marketing offers a roadmap to stay ahead. Karen Noil explores how artificial intelligence is transforming everything from customer service to ad targeting. Through clear examples and case studies, she shows how marketers can use AI to better understand behavior, create personalized experiences, and increase conversion rates. The book balances tech and strategy, making it accessible to non-technical readers while still offering valuable insights for data-savvy professionals.

AI‑Driven Marketing: Harnessing Artificial Intelligence to Personalize Customer Experiences by Karen Noil

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In the age of automation, marketing has evolved—and AI‑Driven Marketing offers a roadmap to stay ahead. Karen Noil explores how artificial intelligence is transforming everything from customer service to ad targeting. Through clear examples and case studies, she shows how marketers can use AI to better understand behavior, create personalized experiences, and increase conversion rates. The book balances tech and strategy, making it accessible to non-technical readers while still offering valuable insights for data-savvy professionals.