Copywriting: Successful Writing for Design, Advertising and Marketing by Mark Shaw

Copywriting is the go-to guide for mastering the power of words in marketing. Mark Shaw shares the techniques professional writers use to create headlines, slogans, websites, and campaigns that not only capture attention but also drive action. It’s filled with examples from iconic brands and real-world projects, offering both inspiration and instruction. Whether you’re a designer trying to write better, a marketer sharpening your messaging, or a business owner doing it all yourself, this book shows how effective writing can elevate your brand.

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Copywriting is the go-to guide for mastering the power of words in marketing. Mark Shaw shares the techniques professional writers use to create headlines, slogans, websites, and campaigns that not only capture attention but also drive action. It’s filled with examples from iconic brands and real-world projects, offering both inspiration and instruction. Whether you’re a designer trying to write better, a marketer sharpening your messaging, or a business owner doing it all yourself, this book shows how effective writing can elevate your brand.

Copywriting: Successful Writing for Design, Advertising and Marketing by Mark Shaw

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Copywriting is the go-to guide for mastering the power of words in marketing. Mark Shaw shares the techniques professional writers use to create headlines, slogans, websites, and campaigns that not only capture attention but also drive action. It’s filled with examples from iconic brands and real-world projects, offering both inspiration and instruction. Whether you’re a designer trying to write better, a marketer sharpening your messaging, or a business owner doing it all yourself, this book shows how effective writing can elevate your brand.