Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery

In a world where intuition is no longer enough, Data‑Driven Marketing reveals the numbers behind marketing success. Mark Jeffery outlines fifteen key metrics every marketer must understand to drive measurable growth, from customer acquisition cost to customer lifetime value. The book is built around case studies from top global brands and offers a structured, practical approach to implementing data-driven thinking. Whether you’re managing a marketing team or running your own business, this book provides the tools to prove ROI and optimize every campaign with clarity and confidence.

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In a world where intuition is no longer enough, Data‑Driven Marketing reveals the numbers behind marketing success. Mark Jeffery outlines fifteen key metrics every marketer must understand to drive measurable growth, from customer acquisition cost to customer lifetime value. The book is built around case studies from top global brands and offers a structured, practical approach to implementing data-driven thinking. Whether you’re managing a marketing team or running your own business, this book provides the tools to prove ROI and optimize every campaign with clarity and confidence.

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery

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In a world where intuition is no longer enough, Data‑Driven Marketing reveals the numbers behind marketing success. Mark Jeffery outlines fifteen key metrics every marketer must understand to drive measurable growth, from customer acquisition cost to customer lifetime value. The book is built around case studies from top global brands and offers a structured, practical approach to implementing data-driven thinking. Whether you’re managing a marketing team or running your own business, this book provides the tools to prove ROI and optimize every campaign with clarity and confidence.