The Science of Selling by David Hoffeld

Backed by neuroscience and psychology, The Science of Selling shows how buyers make decisions—and how you can ethically influence them. David Hoffeld breaks down sales into logical steps using evidence-based methods to build trust, overcome objections, and close deals.Ideal for sales professionals, business owners, and anyone who wants to improve their persuasion skills.

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Backed by neuroscience and psychology, The Science of Selling shows how buyers make decisions—and how you can ethically influence them. David Hoffeld breaks down sales into logical steps using evidence-based methods to build trust, overcome objections, and close deals.Ideal for sales professionals, business owners, and anyone who wants to improve their persuasion skills.

The Science of Selling by David Hoffeld

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Backed by neuroscience and psychology, The Science of Selling shows how buyers make decisions—and how you can ethically influence them. David Hoffeld breaks down sales into logical steps using evidence-based methods to build trust, overcome objections, and close deals.Ideal for sales professionals, business owners, and anyone who wants to improve their persuasion skills.