Influence: The Psychology of Persuasion by Robert B. Cialdini

A modern classic in psychology and marketing, Influence reveals the six universal principles of persuasion that drive human behavior. Dr. Robert Cialdini combines decades of research and real-life case studies to show how people say “yes”—and how to ethically apply these insights in business, relationships, and everyday life.Whether you’re in sales, marketing, leadership, or simply want to protect yourself from manipulation, this book is a powerful tool for understanding and mastering the art of influence.It’s smart, practical, and essential reading for anyone who wants to communicate with power.

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A modern classic in psychology and marketing, Influence reveals the six universal principles of persuasion that drive human behavior. Dr. Robert Cialdini combines decades of research and real-life case studies to show how people say “yes”—and how to ethically apply these insights in business, relationships, and everyday life.Whether you’re in sales, marketing, leadership, or simply want to protect yourself from manipulation, this book is a powerful tool for understanding and mastering the art of influence.It’s smart, practical, and essential reading for anyone who wants to communicate with power.

Influence: The Psychology of Persuasion by Robert B. Cialdini

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A modern classic in psychology and marketing, Influence reveals the six universal principles of persuasion that drive human behavior. Dr. Robert Cialdini combines decades of research and real-life case studies to show how people say “yes”—and how to ethically apply these insights in business, relationships, and everyday life.Whether you’re in sales, marketing, leadership, or simply want to protect yourself from manipulation, this book is a powerful tool for understanding and mastering the art of influence.It’s smart, practical, and essential reading for anyone who wants to communicate with power.